Have you seen our new and new look products yet?
Behind the scenes at YRO HQ, Jennie and Jason have been working hard to give Yorkshire Rapeseed Oil a fresh new look and some lovely new products.
Further to consumer feedback and in a bid to communicate our provenance and usage suggestions, we have made a few changes to the Yorkshire Rapeseed Oil brand that will be 14 years old this year.
“Following the results of a customer questionnaire, we have redesigned labels with clearer messaging that give customers usage inspiration and highlights the provenance of our home pressed rapeseed oil based products. We have also addressed the waste issue highlighted by customers by reducing the size of certain lines and we have introduced new products and reformulated recipes,” said Jason Thompson, who is responsible for recipe development.
Our Lemon Mayonnaise is one of the first products to launch with a new look, smaller size and a new recipe that was awarded a coveted two stars in the Great Taste Awards 2021. The judges feedback included: “Rich golden mayonnaise with a wonderful fresh citrus aroma….The smooth creamy mouthfeel releases a very balanced clean fresh flavour of lemon mayonnaise…. This has been made with finesse, so all the different ingredients are working in harmony to produce an excellent classic lemon mayonnaise.” We can’t wait for you to try it!”
In the Yorkshire Rapeseed Oil Deli Oils range, there is a new 250ml Rosemary and Sea Salt Oil for roasting, sizzling and base oil for sauces, and the Basil Oil and Chilli and Spice Oil have both been reformulated with new improved recipes. ”
Our Marketing Manager, Jennie Palmer outlined the rationale for the brand refresh: “Thanks to the support from our customers, the Yorkshire Rapeseed Oil brand has grown well, both in our Yorkshire heartland and further afield, since we launched in 2008.
“Following consumer research, we concluded that there was an opportunity to refresh our packaging and range in order to reinforce our provenance and to engage consumers via storytelling and usage suggestions.”
The new and new look Yorkshire Rapeseed Oil products are available from selected farm shops, delis and independents and online at yorkshirerapeseedoil.co.uk. The oils are suitable for vegans and vegetarians and are free from gluten, and the mayos are gluten free and suitable for vegetarians.